Overview
Customer Insights shows you data about the people who are writing reviews — how many reviews they've written, their average rating, and their engagement patterns over time.
Top Reviewers
The Customer Insights view identifies your most prolific and influential reviewers. These customers write multiple reviews, tend to write detailed feedback, and carry significant credibility with other shoppers.
Tip: Consider reaching out to your top reviewers to invite them to a loyalty program, beta product testing group, or exclusive preview — their ongoing engagement is highly valuable to your brand.
Using Customer Insights
- Identify your brand advocates — customers who consistently give positive reviews across multiple products.
- Detect potential issues early — customers who suddenly shift from positive to negative ratings may signal a product quality problem.
- Understand purchasing behavior — customers who review frequently are typically your most loyal buyers.