Overview
Product Insights aggregates review data at the product level to show you which items are receiving positive feedback, which are underperforming, and where there are opportunities to improve.
Product Detail View
Clicking on a product opens the detailed view, showing its full review history, average rating, sentiment breakdown, and top themes mentioned in reviews.
Using Product Insights
- Identify low-rated products — Products with consistently low ratings may have quality issues, misleading descriptions, or sizing problems that can be corrected.
- Find your best products — Highly-rated products with many reviews are your social proof champions. Consider featuring them prominently in marketing.
- Spot review gaps — Products with few or no reviews are missing opportunities. Set up post-purchase email campaigns targeting buyers of these items.
- Monitor trending issues — If a product's average rating drops suddenly, investigate the recent reviews for quality or shipping issues.